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EdwinComstock


Edwin Comstock is the Community & Environments Pastor at Sound Life Church. It's simply about the way the church looks into the community and then the way the community views the church. My life's work is a clear and passionate reflection of the way I engage in culture and its many communities.

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Aphorism: Less is More

Wednesday, October 7th, 2009

I’ve become pretty skilled at using an X-Acto knife. Let me explain.

I once took an architecture modeling course. The course grade was based on my ability to construct a scaled, replica model from a set of architecture plans using only foam core, wooded dowels, glue and an X-Acto knife. As a class we had more questions than answers. For those who struggled with interpreting the building plans and moving toward implementation our professor simply stated, “Less is more.”

It was Mies Van der Rohe, a Minimalist architect and designer who first coined the phrase. During the 1930’s – 1960’s, Mies created dynamic, free and open spaces within the confines of a structured and ordered environment. Among other credits, he is chiefly responsible for designing the first glass and steel high-rise building. Mies spent less time chasing design trends and more time on design essentials. While some may say he went overboard in his minimalist tendencies, his work embodies the convergence of both form (the way it looks) and function (how it feels).

Living in a culture of high-achievement and high-performance makes it easy to sometimes lose sight of the essentials. Books, seminars and on-the-job training tells us to do ‘whatever is necessary’ and ‘at whatever cost to maintain a competitive advantage.’ It is this imbalance that can lead us to rely more on what we do and less on what God wants to do.

How often do I make life’s challenges more difficult than they need to be?

Essentially, it is a dependence issue. It is in these times that I find myself asking for the strength and freedom to depend less on ‘me’ and more on ‘Him.’ I am continually learning that “Less is more,” is really more than just a great design principle.

I am a fan of the work of Mies Van der Rohe — I find beauty in how he made the simple both appealing and useful. I realize not everyone finds Minimalism aesthetically pleasing like I do. But, I think Mies got it right when he later remarked, “God is in the details.”

How can “less” really become “more” in your life?

mies
edwin

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Tags: life lessons

Using Content to Create Nuggets (of information not chicken).

Monday, March 2nd, 2009

Blogger’s note: If your content doesn’t Snap! Crackle! Pop! then start here.

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Maybe you have been asked, “What’s your blog, facebook, E-mail and Web site address?” Remember when your mailing address was enough? If you are new to utilizing new media tools for ministry communications, its important to realize that there is a thread that weaves the most successful communications plan together — content.

Whether you have launched a blog, created a facebook profile or produced a half-sheet handout, creating value should be your primary objective.

You ask, “I want people to show up. Shouldn’t my primary concern be promoting my event or ministry?

Yes and No.

“Yes,” in that you want to make people aware of your ministry. “No,” in that once people are aware of your ministry, they need a reason to keep coming back. This is where creating value-added content comes into focus. Content, like any other commodity is only as good as its value to the recipient.

Therefore, the primary objective is to create value-added content that earns the attention of what you are promoting. In other words, you must give away something of value so that you can ask for something in return. I call this content giveaway, “the nugget.”

Wikipedia.org defines “content” as “information and experiences that provide value for the end-user or audience in specific contexts.” For our purposes, content can be thought of as any idea, experience or “nugget” of digital or printed good that has added value to a person without the perception that it is simply another promotional offer, coupon, advertisement or call-to-action.

So, what is the difference between value-added content and promotional content?

A PDF of the week’s sermon and discussion notes is value-added content. A PDF of a printed flyer that tells about venue service times is not.

A series of short videos on a facebook or blog page explaining “How-to Build, Retain and Reward Volunteers” would be content. A promotional video that simply highlights the various programs and ministries of the church is not.

A printed sheet explaining “How-to Give Online” is value-added content. A printed sheet that simply mentions that we offer online giving is not.

That is not to say that at the end of the PDF, video clip or printed handout there couldn’t be information about our church, venue service times, and information about our ministries and programs.

The big difference is that the value-added content is primary and the promotion of the organization and its ministries is secondary.

By offering “the nugget” of value-added information, you actually keep people wanting more — information about your ministry, ways to get involved, groups to join, places to volunteer and events to attend.

In an age of new media tools (especially blogs), an importance is being placed on the value and quality of information that is accessible through multiple impressions. It is no longer sufficient to make people aware of your ministry or event. Users are asking for depth and a fresh perspective. You can give it to them. It begins with assessing your current content in one or more of the four channels of communications  — yourself, print, Web, social networking.

The filters you should think about for developing value-added content is:

  1. Is it helpful?
    Perhaps this nugget of information will help people understand a new perspective. Maybe this nugget is good for training or guiding someone through a difficult concept. Good content helps to clarify, instead of clutter.
  2. Is it encouraging?
    The tone of your content (written and spoken) that you use to convey your message should be hopeful, inspiring and authentic. Remember, it doesn’t always have to read like an instruction manual.
  3. Is it worth sharing?
    Really, is it memorable? After I’ve read or heard it, will I want to tell someone else about it? Humor or the unexpected are some ways to create value-added content that has the likelihood of being passed onto others. However, creating humorous or shocking content for the sake of being funny may not add value.

Creating value-added content (the nugget) is part of an intentional plan to communicate truth that can impact people’s lives. Start today by asking, “What am I doing to create content for my ministry that offers a fresh perspective and reaches people in our community?” Then, choose a communications tool (flyer, Web page, blog, etc.) and create value-added content.

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Tags: content

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